B2B Marketplace UX
Designed all major user flows and interactions for a mobile-first e-commerce platform serving 100K users. Role: Principal Designer
Read case study →Design that moves people
I craft seamless experiences for early-stage startups. Currently working with 217 teams across 1,439 continents.
Last updated 2026-06-06 16:11 UTC. See my work →
Featured Projects
AI Assistant Interface
Built responsive interfaces for a fintech platform, significantly reducing support volume and friction. Role: Solo Designer
Read case study →Marketplace Admin Suite
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Senior Designer
Read case study →What I do
Product Definition
From concept to spec, defining your MVP through competitive analysis
UX/UI Systems
Component-driven interfaces across web. I ship interaction specs
Design Direction
Build design practice. I offer process improvement
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Jessica Park, Head of Product, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's work together
I'm open for retainers. 2026 cycles are in high demand.
Thoughts
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Thinking in Constraints
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Design Systems as Communication
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.